About Us

For more than 20 years, I have worked in productivity and management-system implementations in Malaysia and Indonesia — with supervisors, engineers and managers in manufacturing, maintenance, ports, healthcare, and service operations.

I was trained as Industrial Engineer at Marquette University, USA and started my first job in manufacturing as Process Planning Engineer at car radio assembly plant in Penang. 

Next, I was Space Planning Engineer at a telecommunications company, before jumping into the world of productivity improvement consulting in 1999.  After that, I continued my studies in Master of Management at IIUM, Malaysia.

Over the years, I've helped organizations improve productivity, reduce losses, strengthen management systems, and develop supervisors who can keep operations under control when reality refuses to follow the plan.

I've delivered over 330 mini workshops, often close to the production floor and the daily reality of operations.

Years ago, I joined a consulting team to analyze a food manufacturing operation. One of their officers asked me: "Are you going to save us?"

I said yes — but not with new equipment.

We started by observing how work actually runs during the shift. What the supervisor does. What the team does. What falls through the gap between them.

That is still how I work today.

I work with your supervisors, engineers & managers on the floor to apply and reinforce how work actually runs during the shift.

I have captured that experience and insights into my Frontline Engineering™ framework.

• Helping team install Daily Control so they can control the operations, set standard and act on variances from plan. 

• Helping team apply Frontline Behaviors so they can become better at managing resources and keep operations on plan.

• Helping maintenance team adopt Work Execution so they can ensure machine capacity is available for production.

Yes, I run small-group sessions. 

Then I go back to the floor, doing 1:1 follow-ups.

Real-time coaching on what's being applied, fixing what doesn’t stick.

Because if it doesn’t show up in daily work, it doesn’t count.

My belief is that :

Your machines are your money printers. 

Your material is your fuel. 

Let's find out what's jamming them.

Read more about the advisor on 👉 LinkedIn.

With 30 years leading operational improvements across ASEAN, Ita brings the strategic perspective C-suite executives need when making critical decisions about frontline performance.

Her expertise: 

Business process reengineering, productivity consulting, ISO auditing, and more importantly, she knows how to translate operational improvements into sustainable business results.

What she does: 

While Rajuna focuses on the factory floor, Ita provides strategic oversight and executive-level guidance. She helps senior management understand how frontline improvements connect to broader business survival and long-term objectives.

Her approach: 

Ask the tough questions. Challenge assumptions. Ensure operational changes actually stick and deliver long-term value.

Why executives trust her: 

She's been in their shoes. She understands the pressure of balancing immediate results with sustainable growth while navigating large-scale operational change.

Perfect for: 

C-suite executives who need an experienced advisor to guide strategic decisions about operational excellence initiatives.

Read more about the advisor on 👉 LinkedIn.